Reconnecting with Nature with Lake Effect Co.

I know we don’t have to say it because everyone is feeling the effects. But man 2020 has been a hard year. It feels like the world continues to divide more sharply and it hurts our hearts. Probably has a lot to do with it being an election year but it has gotten to a point where I don’t want to hear another word of “truth” from anyone. Honestly the saving grace this year has been the amount of time we’ve been up north at the lake. 

We haven’t written about Lake Effect Co. in months now, but don’t worry they are still our favorite. If you’re on Instagram you’ve seen them continue to pop up on our feed. Unfortunately, they too have felt the negative aspects of 2020 and will be closing their shop in Pewaukee at the end of this month. I’m sure it’s next to impossible to maintain a brick and mortar shop, let alone when you’re more of a niche business. 

Our values haven’t changed this year, regardless of what is going on. We still rest in knowing God will bring us through all of this when the anxiety and fear threaten to get the best of us. But it sure is easier when you’re disconnected from social media and connected to nature instead. 

That’s why we think the Lake Effect Co. is still so important. Katherine has been a champion of lake life and Blue Mind, which is that people need to be around water to survive. Now more than ever, when everyone is limited in what they can do this year should we all be prioritizing outdoor time. Whether it means getting to a lake or even just finding a local green space or a park to attune to nature. 

Take off your shoes and stand in the grass if it’s an option. Go for a dip in a body of water. There is nothing like the refreshing and maybe even startling temperature of fresh or saltwater to awaken your spirit and keep you in the moment instead of fretting about the future. 

Many people think back to school and the start of September or Labor Day as the unofficial end to summer. Our slightly cooler temperatures certainly haven’t helped with the mindset shift. We will always hold out on shifting to Fall until we truly have to, and want to encourage you to do the same. 

There are weeks, if not longer to enjoy some seriously gorgeous days outside. As of right now, we’re staring a dark socially distanced fall and winter in the face, where it might not be as easy to bundle up and spend time in nature. This isn’t to scare you, it’s to make sure you make the most of the days you do have!

I went camping last weekend, which is another perfect way to socially distance while communing with nature. I wore my Chase More Sunsets tank top from Lake Effect Co and enjoyed two spectacular sunsets on the bluffs overlooking the delta of the Mississippi and Wisconsin rivers. 

We can all use this weird time how we want to. I’m choosing to reconnect with things that prior to COVID I might not have made as much time for. It’s an opportunity to slow down and reflect on your priorities and values.

Lastly, small businesses still need our help. If you’ve been eyeing up any of the Lake Effect Co. merchandise, now is a great time to support! You can still use our code THEREALTALL15 for 15% off your purchase!